Cameron uses Media Strategy for 'green' debate

Conservative Party leader David Cameron employed Media Strategy to lure senior figures to this week's 'green summit', it has emerged.

The PA firm helped Cameron to persuade BSkyB CEO James Murdoch and Tesco chief executive Sir Terry Leahy to share a platform with him at the event.

Media Strategy also pulled in 200 senior figures from the City, as well as ‘green entrepreneurs' and think-tanks.

The event, marking a rapprochement between the Tory leader and employers, was hailed as a coup for Cameron.

It threatened to overshadow a speech on the environment by Gordon Brown scheduled for the same day.

Murdoch and Leahy outlined what is required for the economy to grow in a way that protects and enhances the environment. Leahy said going green will increasingly be ‘good business'.

Media Strategy MD Charles Lewington chaired a debate on how green entrepreneurs can gain access to the capital necessary to fund their ideas.

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