You’ve revamped Front’s editorial content. Is this because your sales are being eaten into by the weeklies?
No, there’s little point in us trying to compete with weeklies such as Zoo and Nuts because they are cheaper. Anyway, their content is mostly pictures of girls. We offer a lot more to read. The revamp is about making sure we cover as much of what our readers are interested in as possible.
So, talk us through the changes.
We’ve got more tech content, and we’re beefing up our coverage of gaming; something many of our competitors have cut back on. There’s an internet section, looking at new websites, and Front now has a fitness section, too. Our readers aren’t just interested in kebabs and beer. We’re also ramping up our music content so we can look at cool new bands, and we’re adding a bit more to our fashion content – another aspect that some of our rivals have ditched.
What’s coming up in the next issue?
We’re running an interview with the Klaxons, some fitness features and a computer games special on a new game called Stranglehold.
We’ve mentioned the weeklies, but who else do you compete with?
We’re also up against Maxim, Loaded and FHM.
How do you like to deal with PROs?
We deal with a lot of agencies, but have a few strong relationships with individuals. We also get a lot of calls for people who haven’t worked here for years, so take the trouble to find out who is actually on the team.
What do you want to hear about?
Affordable fashion – things readers can buy on the high street. Also new music, films, events, festivals and sports occasions – anything that appeals to 18 to 25-year-old males.
Who should people get in touch with?
For reviews it’s Joe Madden, for fashion Hayley Forester. The news editor is Mike Rampton.
Deadline One month