Gallup readies faith/diversity poll

Global researcher Gallup has brought in Global Tolerance to help it target not-for-profit religious groups.

It has briefed the ethical PR agency to release the findings of its international poll on faith and diversity.

The findings are being closely guarded until the report's official release next month. The study focused on worldwide perceptions of an unnamed section of society.

Global Tolerance MD Simon Cohen said the poll had to date been conducted in 23 countries, and Gallup wanted to showcase the progress made before continuing in a further 17 countries.

Cohen said it was the first time a worldwide poll had been carried out on the subjects of faith and diversity. He added that Gallup wanted to generate awareness among UK-based faith groups and religious charities, as well as political decision makers and high-level opinion formers.

The research is part of the Washington DC-based Gallup Organization's ambitious World Poll. The firm has pledged to measure the well-being of the world's citizens for the next 100 years.

It is understood to be the first time Gallup has used a UK PR agency to launch the findings of a report. Global Tolerance will also launch the study in Cairo.

The London agency is retained by the Christian Muslim Forum (PRWeek, 19 Jan), and worked on The European Council of Religious Leaders' Birmingham conference last month.

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