StickSports readies drive

StickSports, a lunch-hour pastime for thousands of cricket fans worldwide, has brought in London-based Parker, Wayne & Kent as its first retained PR agency.

Its brief is to increase awareness of the website's online community and StickSports' other features (football and speedway).

The agency first worked with StickSports on a project brief around last year's Ashes series.

Promotional activity included a poll to find cricket's ‘favourite WAG' - won by Minki van der Westhuizen, the wife of South Africa captain Graeme Smith.

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