The storage management firm handed the UK media relations brief to Golin Harris after a competitive pitch.
‘The company wants to emphasise its services - how it matches up the work of the IT department with the business,' said Golin Harris joint MD Jonathan Hughes, who leads the account.
He added: ‘When a customer withdraws money from an ATM, he or she does not care about the many processes it takes for the money to reach them. Likewise, IT professionals will only worry about their specific job rather than the bigger business picture. BMC wants to address this.'
Hughes reports to EMEA comms manager Rachel Matthews.
BMC works with a range of high-profile clients. In the past six months, the US Department of Defense has spent more than £4m on its IT systems.
The company is currently enjoying a financial purple patch, having seen its third-quarter profits climb by 31 per cent on the previous year. The results topped analysts' expectations.
Earlier this year, BMC published research that revealed Britons switch to cheaper utility providers more quickly than their European counterparts. The company argued that businesses such as gas and electricity firms need to better address customer needs in order to retain their business.