InteractiveMedia uses Pleon in UK

InteractiveMedia has called in Pleon UK to raise its profile in Britain.

The European digital marketing company has briefed Pleon to target media-buying agencies and marketing personnel.

Media relations will focus specifically on trade titles, such as Haymarket's Campaign and Revolution.

Senior account manager Joanna Lane is overseeing the account.

Despite opening a UK sales office last year, Inter­activeMedia has been disappointed with its performance. The company is headquartered in Germany, where it currently works with Pleon Dusseldorf.

Inter­activeMedia is part of the Deutsche Telekom Group, and offers services from online advertising, e-commerce and market research to affiliate marketing.

It has run a number of pan-European campaigns for companies including Panasonic and Nike.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.