News in brief

CONSUMER Tourism Malaysia is to stage a pitch ahead of this year's Visit Malaysia Year celebrations. The tourist board took on BGB Communications last year and is charging £25 for its tender document.

ENTERTAINMENT Taylor Herring has been taken on for the UK launch of TV channel Current, run by former US vice-president Al Gore and entrepreneur Joel Hyatt. A third of the channel's content is user-generated. It will be available on Sky and Virgin Media from Monday.

CONSUMER Euro RSCG Biss Lancaster has won a three-way pitch to provide UK PR support for pet retailer Pets at Home. The agency is understood to have beaten Ketchum and The Red Consultancy to land the business. Pets at Home plans to open up to 25 stores over the next year.

CORPORATE US carrier Delta Airlines is on the hunt for agency backing for its newly opened routes to Ghana, Senegal and South-Africa. UK-based corporate comms director Olivia Cullis is heading the search for an African agency to be appointed by mid-April.

AGENCY Glasgow-based Budge PR has enlisted Scottish Widows Investment Partnership's head of comms. Christine McAllister joined last week and takes a specially created account director position.

AGENCY Slice has appointed Miranda Mitchell to the new role of business development director, reporting to MD Jason Gallucci. She was previously at Frank PR for over four years, latterly as planning and insights director.

CONSUMER South West Tourism has brought in McCluskey International for an eco-tourism project, following the launch of its sustainable tourism unit. There was no pitch for the work

CORPORATE Danone has handed its first trade account for its water brands to Publicasity. The agency will work on best-selling Volvic and Evian brands, attempting to secure retailer fridge-space against soft drink competitors. See this week's Profile.

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