Hearing Dogs set for 25th birthday

Hearing Dogs for Deaf People has hired its first PR agency ahead of a publicity drive for its 25th anniversary.

The UK charity has briefed The SPA Way to raise its profile as a provider of dogs trained to work with deaf people.

SPA Way associate director Sophie Lennon said planned publicity initiatives included a ‘Hero Hound' regional campaign, and a partnership with the National Trust to encourage people to walk their dogs on trust property.

The charity is also hosting a reception at this year's Crufts show.

Since the organisation launched in 1982, Hearing Dogs for Deaf People has provided over 1,300 dogs. Each one costs around £5,000 to train - they react to sounds, alerting their owners with a paw and leading them to the source.

When they hear fire alarms, the dogs lie down to indicate danger.

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