Letter - ...and are also read by 'traditional' hacks

It seems to me that Michael Bennett's assertion that not all of us are part of the blog revolution rather misses the point.

Blogs may not be read by many consumers, but they are read by key influencers who (you guessed it) influence those consumers.

Perhaps the most influential of these influencers are journalists... who write the content for 'flickering cathode ray tubes and little black marks on dead trees'.

Richard Rawlins, MD, Finn Communications.

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