The firm is keen to raise awareness of product innovations, including better TV services, mobile-based content and a revamped online presence (see Media Analysis).
Taylor Herring has agreed a 12-month contract. Account director Peter Mountstevens reports to Teletext PR manager Lisa Shackleton. The drive will coincide with a multi-million-pound ad campaign under the strapline ‘No blah blah'.
Two-year incumbent Braben was one of three agencies that pitched for the brief (PRWeek, 27 Oct 2006).
ALSO... Braben has been hired without pitch to promote Myfilms.com, a ‘film-centric' networking site supported by the UK Film Council.