AGENCY WPP's Young & Rubicam Brands - the marcoms grouping overseeing Burson-Marsteller and Cohn & Wolfe - has hired ex-HSBC Holdings head of group marketing Peter Stringham as CEO. He replaces Ann Fudge, who retired last year.
ACQUISITION TNS Media Intelligence this week announced from New York that it has acquired Cymfony. The 11-year-old company, based in Boston, US, is billed as an ‘innovator in combining traditional and social media research and analysis'.
CONSUMER IncrediBull Ideas is promoting a new men's lifestyle magazine that will hit the shelves next week. Switched On is being launched on 9 March by Trojan Publishing, publisher of the relaunched Penthouse, which IncrediBull also promotes.
CONSUMER City & Guilds has brought in Cow PR as it plans to expand into new territories and markets. The vocational qualifications body recently hired Blue Rubicon for corporate comms (PRWeek, 23 February).
CORPORATE GCI London has been appointed by international outsourcing specialist Avance Group. The agency will provide press office support and strategic comms advice.
CONSUMER Notting Hill boutique Mensah is to use Frank PR - its first retained agency - to build the brand's profile. The agency was appointed without a pitch.
CONSUMER Mason Media has launched a campaign for Energy 69. The agency is promoting the drink to trade and consumer audiences in the UK and selected overseas markets.
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