LSC North-West ends six-way pitch

The recently created Learning Skills Council (LSC) for the North West has brought in Preston-based The Write Angle PR and Marketing.

The agency scooped the 18-month contract after a six-way pitch. The brief will see it raising the profile of flagship LSC programmes such as apprenticeships and its Train to Gain service. 

‘Challenges will be to dig beneath the perception of the council, which is widely misunderstood,' said account manager Louise Lancaster.

‘Employer engagement is becoming more important in trying to upskill the workforce and is becoming more central to the ­programme of developing the regions economically,' she added.

LSC North West was created by the merger of five LSCs - part of a ­national consolidation programme.

Lancashire, Cheshire and Warrington, Cumbria, Grea­ter Manchester and Greater Merseyside joined to form the body, with PR led by director of comms Ted Noone.

The LSC, which funds all post-16 learning other than university education, wants to reach young people, adults and employers in the North-West.

Its remit is to make England more competitive by planning and ­investing in high-quality ­education and training.

Write Angle MD Angela Smith will oversee the account. The agency will work closely with the LSC North West's own comms team on media relations. 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.