Edelman to offer analyst service

Edelman's London office is to launch a dedicated analyst relations service badged Edelman Affinity.

The move comes four months after the agency recruited Jonny Bentwood as head of analyst relations from Metia - formerly Write Image (PRWeek, 9 Nov 2006).

Bentwood oversees a dedicated team of three, within Edelman's 40-strong UK tech practice.

‘You work with analysts in a completely different way to the way you work with journalists - from the timing of the release to the information they need,' Bentwood said.

Three months ago, rival Hill & Knowlton launched its own UK analyst relations team (PRWeek, 8 Dec 2006).

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