Kroll swaps rival-owned FD with twin WPP team

Risk consultancy Kroll has handed a combined corporate and financial account to two WPP agencies.

Hill & Knowlton and Finsbury won the brief following a combined pitch.

The pair's victory sees an end to Kroll's 12-month relationship with Financial Dynamics.

A conflict with FD's parent company FTI Consulting is thought to be one reason for the agency switch. But the tender was part of a general review of Kroll's European PR structure (PRWeek, 28 October 2006).

FD was bought last year by US consultancy FTI - a company in direct competition with Kroll (PRWeek, 16 September 2006).

H&K and Finsbury will support Kroll's European Corporate Advisory & Restructuring division and its Consulting Services arm. H&K is expected to focus on corporate work, with Finsbury concentrating on the financial side of the account.

The team will be led by George Godsal, a senior associate director in H&K's corporate team.

‘To support the increasing synergy of the Kroll businesses we were keen to consolidate our agency provision into a team that understood our various stakeholders and could stretch across geographies,' said Simon Appell, head of corporate advisory and restructuring at Kroll.

He added: ‘We selected the H&K/Finsbury teams because their capabilities closely matched our brief.'

In December the company sold its international high-risk asset and personnel protection division, Kroll Security International - which mainly operates in Iraq and Afghanistan - to Garda World Security Corporation.

But Kroll acquired technology search company Engenium and US consultant Homeland Solutions earlier last year.

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