PRIDE AWARDS 2006/07: CHILTERNS

The CIPR PRide Award winners handled an oil depot blaze, Energizer, and a revolutionary property website.

GRAND PRIX
Winner: JJPR

Last year, Oxfordshire-based marketing agency JJPR launched sharedspaces.co.uk – a site where strangers can meet up and combine their limited purchasing power to buy a home together.

It presented case studies to TV and radio stations, selling the concept as a match-making website with a property twist.

The result was coverage on BBC News 24, ITV news bulletins and BBC London News, as well as in newspapers including The Times, The Daily Telegraph, Daily Mail and Financial Times.

Press coverage has contributed to several companies contacting sharedspaces.co.uk.

MEDIA RELATIONS
Winner: Cirkle

When battery manufacturer Energizer began losing market share to Duracell and Panasonic, PR agency Cirkle positioned the brand’s Ultimate Lithium battery (which lasts seven times longer than its competitors’ products) as a saviour of gadget lovers.

To emphasise the product’s longer-lasting credentials, briefings were held in the UK’s longest stretched limo. The branded car toured London media to secure features, competitions and radio slots.

Cirkle also produced research into the things the public wanted to last longer, finding that six per cent of women want sex to last longer. It produced 94 items of coverage in Boys’ Toys and T3, as well as Amateur Photographer and Travel Weekly.

ISSUES/CRISIS MANAGEMENT
Winner: Dacorum Borough Council



Buncefield oil disaster

The borough of Dacorum – which comprises 138,000 residents in Hemel Hempstead and 20 surrounding villages – was thrust into the spotlight when the Buncefield oil depot exploded in December 2005. Since the fire – which was the largest peacetime blaze in Europe since the Second World War – the six-strong comms team has been ins­trumental in formulating the council’s plan to help residents and businesses affected by the blast to recover.

 

 


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