H&K wins Yahoo! brief

Yahoo! has handed a massive consolidated UK account to Hill & Knowlton - a move which sees it part ways with three agencies.

Bite Communications, which went head-to-head with H&K at the final stage, Brands2Life and Cohn & Wolfe all missed out.

The consolidation of the account arrived as Yahoo! wanted to streamline UK agency arrangements amid concern it lacks a cohesive global vision.

See PRWeek magazine or PRWeek.com for the full story later this week.

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