Letter - 'Floggers' pose threat to bloggers' cred..

Blogging provides an excellent opportunity for PROs and brands alike to demonstrate their thought leadership and rise up search engine rankings.

It's also a great way to keep in touch with the wider PR community. However, PROs posing as consumers in order to influence popular opinion of their clients is not only cause for concern, but also highly unprofessional.

Manipulating blogs in such a fashion will lead to an erosion of trust - and could lead to their demise. This would be a great shame for all concerned, and as such I welcome the move by Trading Standards to name and shame fake bloggers ('Fake bloggers to be exposed', 9 Feb).

Stephen Waddington, MD and co-founder, Rainier PR.

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