Mid Kent Water enlists agency for drought project

A major water supplier has sought PR agency support as it considers how to tackle potential public outcry over shortages.

Mid Kent Water has hired Ashford-based agency DTW Vavasour on a three-year brief to consult the public on where     to source water from in the future.

After two years of exceptionally low rainfall, services are under pressure, and the region’s population is expected to expand by 20 per cent in the next 25 years.

‘Water is an essential resource, yet we too often take it for granted that it will always be there,’ said DTW director Robin Treacher, who is leading the account. He reports to strategic water resource project manager Jon Holland.

DTW will handle a series of public consultation projects to gauge opinion on ideas such as desalination plants – or even towing an ice cap into the region.

The agency will also help inform people in the region on how to conserve water.

Kent is in the driest region of the country – the South-East. PR manager Graham Amy said the recent drought was the worst since 1933.

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