PODCAST with Adam Shaw

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The BBC's surprise hit The Apprentice - starring Sir Alan Sugar - returned for a third series this week. Following the success of last season's finale between Michelle Dewbury and Ruth Badger - watched by 5.7 million viewers - it takes top billing, moving from BBC2 to BBC1.

The show - which has spawned the catchphrase ‘You're fired!' - comes hot on the heels of the return of BBC2's Dragons' Den. For Auntie, business is definitely good TV at the moment.

But Adam Shaw, presenter of BBC2's award-winning daytime business show Working Lunch, disputes the notion that either of these ratings winners are business programmes. ‘Don't get me wrong, they are huge shows, but they are light entertainment,' Shaw says. ‘The Apprentice is not a business show. It does not reveal the inner workings of corporations. Does it encourage people to take up apprenticeships?'...

 

Click HERE for this week's PRWeek/CTN podcast to listen to Adam Shaw talk about the rise of business news, and why PROs do not often know who to target.

 

In association with CTN Communications

 

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