SchoolDisco uses Splendid

Club night SchoolDisco has signed up Splendid Communi­cations as its first consumer PR agency.

Splendid will target 18 to 40-year-olds and ‘drive brand reappraisal among media and consumers to re-establish SchoolDisco as an icon of British youth culture', said PR director Kathryn Pringle.

The campaign will seek to encourage attendance at the club night, which has recently moved from London's Hammersmith Palais to the Kentish Town Forum. It will also promote the brand's albums and online presence.

Splendid beat Frank PR, Cow and Exposure to the brief.

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