Red Letter Days brings in Shine

Red Letter Days has enlisted Shine Communications to promote its gift experiences.

The agency will target consumers and businesses.

Red Letter Days sales and marketing director Zachary Soreff said it had ‘a number of initiatives and projects to launch this year'.

The company was founded by Rachel Elnaugh in 1989 and went into administration in 2005. Since being rescued by entrepreneurs Peter Jones and Theo Paph­itis it has attempted to rebuild its reputation.

It has just finished a six-month consumer lifestyle project with Kudo Communications, but the new brief was awarded after a two-way shoot-out with Cirkle.

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