Evans defends shift from public sector

PRWeek was interested to hear that Lambeth Council media relations manager Richard Evans is leaving to join the World Cancer Research Fund at the end of the month.

Surely this can't be the same Richard Evans featured in PRWeek's 'Salary Survey 2007' just last month extolling the virtues of working in the public-sector?

Indeed it is, as we track down an Evans packing up his belongings in anticipation of his move.

He splutters: 'The public sector is a great place to work and I would recommend it to anyone, but this was too good an opportunity to miss.'

Book tells of ghost hunter's PR magic

The latest PR-related book to find its way to Diary is one of the strangest we have seen for quite some time.

Richard Morris - formerly of Barclay Stratton and Yellow Pages, and now head of start-up Public Image - has produced Harry Price: The Psychic Detective - the history of an Edwardian 'ghost hunter'.

Price, explains Morris, was a 'remarkable PR man': 'In the Edwardian era, every strange incident was incomplete without Price's thoughts, but he was little more than a magician.'

Price's investigations led to Borley Rectory in Essex being labelled 'the most haunted house in England', and he believed ghosts could be recreated with ectoplasm.

'Because he knew how to handle the press he went from being an unknown to an international star within three years, and all on a zero budget. What companies of today could do the same?' asks Morris.

Roughly the same number as could produce ectoplasm, probably.

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