ABPI's Hayes has a touching send-off

A stellar crowd from the pharma world - and Diary - packed out a Waterloo bar last Tuesday evening at a bash for Ben Hayes, the soon-to-depart top comms man at the Association of the British Pharmaceutical Industry.

Hayes is leaving to become head of comms at North Yorkshire County Council - a perhaps unlikely destination spoofed in a jokey souvenir pamphlet handed out at the bash.

The pamphlet - in the ABPI's distinctive font and bearing its logo - was badged 'A Manifesto from Ben Hayes: T'Right Job, T'Right County, T'Right Time.'

We found inside various light-hearted references to the issues with which Hayes has had to deal at the ABPI, such as its revised 'tighter' Code of Practice.

In a section badged 'Putting Hayes First', the joke pamphlet says: 'I have supported a further revision of the Code of Practice that adds the words "except Ben Hayes" to all clauses, especially those to deal with go-go dancers and bribes.'

Just goes to show that even the drugs industry's spin doctors can give their humour an outing when the occasion allows. Good luck with t'whippets, Ben.

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