What the papers say: Camelot makes global pledge

Camelot hit the headlines when it announced it would introduce a worldwide lottery draw if it won the licence to run the UK National Lottery for the third time.

‘Global lottery could win you £200m' (thisislondon, 9 Feb); ‘Jackpot for new world lottery' (The Sun, 9 Feb); ‘World lottery with £250m jackpot planned' (The Daily Telegraph, 8 Feb).

The operator also unveiled new ‘lifestyle' prizes, scratchcard games and platforms, and promised more money for good causes.

Camelot boss Dianne Thompson also welcomed the entry into the bidding of Indian lottery operator Sugal & Damani as evidence of a ‘proper competition' (bbc.co.uk, 9 Feb).

But given the two-horse race, there were mutterings about the lack of competition. ‘Why do so few companies want to run the UK National Lottery?' asked bbc.co.uk (9 Feb), recalling the bids for the first two licences, which included Tattersalls and Sir Richard Branson's People's Lottery.

But with the ‘prohibitive cost of bidding' (The Guardian, 10 Feb), and Branson's view that it would be ‘very, very difficult to topple Camelot' (The Guardian, 10 Feb), many concluded that, for the third time running, it will probably be Camelot.

Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow .

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