Trilogy picks up poker brief

LONDON: Poker site PKR.com has brought in Trilogy Communications to boost its profile in mainstream consumer media.

Marketing director Simon Prodger said: ‘Whereas other poker sites have ZX Spectrum-type graphics, PKR.com looks more like a PS3, giving it main­stream appeal.’ Trilogy was appointed without a pitch.

PKR.com previously used Hill & Knowlton.

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