Lucy Bertenshaw and Owen Gibbons have joined the charity as senior campaign officers, and will slot into a nine-strong UK comms division.
One Planet Living kicks off later this year, and will be the WWF’s first campaign to focus on the environment in general rather than a specific cause (PRWeek, 7 July 2006).
Gibbons joins from Amnesty International’s International Secretariat, where he worked on its Zimbabwe and Stop Violence Against Women campaigns.
Formerly a researcher for Forum for the Future, Bertenshaw has recently been working on environmental projects in South America.
They report to campaigns director Paul King.