August.One lands One Water remit

Ethical water company One Water has taken on its first retained agency as it bids to become a leading bottled water brand.

August.One Communications will aim to raise awareness of One’s ethical credentials among consumers.

The not-for-profit brand was launched at Live 8 in July 2005, and has secured distribution channels in Waitrose, Morrisons and Total UK petrol stations.

Duncan Goose, director of parent company Global ­Ethics, explained that by switching to One, consumers would enable clean drinking water to be supplied to hundreds of thousands of African ­children.

All of the profits from One sales go directly to charity Roundabout.

August.One’s consumer campaign will include a burst of activity around World Water Day on 22 March.

The account was won after a three-way pitch.

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