Liontrust uses Smithfield for AIM fight

Liontrust Asset Management has brought in agency support as it faces growing competition from firms listing on the AIM.

The company, which listed in 1999, has brought in Smithfield to attract investors in an increasingly fierce market.

‘Many of Liontrust’s peers are now moving to the AIM,’ said Smithfield director Reg Hoare, who leads the account. ‘It means Liontrust has to be more aggressive with its communications.’

Sources told PRWeek that Liontrust is seen to have been previously under-represented PR-wise against peers such as Polar Capital and Charlemagne Capital, which have both moved to the AIM in the past few months.

Liontrust posted positive figures this month, revealing funds under its management had increased by 19 per cent from December 2005-December 2006.

SEPARATELY... Smithfield has also been appointed by data transmission software company Focus Software Group.

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