Hit or miss... Bernard goes AWOL

The absence of Bernard Matthews from media duties after thousands of his 'bootiful' turkeys were culled prompted concern. After the bird-flu scare, The Sun screamed 'Turkey sizzler: but still no sign of Bernard Matthews'. The decision of his firm, which is being advised by Hill & Knowlton, to stick to company statements - alongside commercial director Bart Dalla Mura's appearances - did little to ease fears. But Matthews has not made a public appearance for some time, which H&K failed to highlight.

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