Revolution vodka brief for Lucre

Vodka bar chain Revolution has contracted Leeds-based Lucre Communications as its first retained agency.

The appointment comes ahead of an expansion drive and the launch of a party-organising service. Owner  Inventive Leisure operates 48 Revolution bars around the country and plans to open six more in as many months.

Lucre is also launching a Vodka National Festival for the brand in March.

Lucre account manager Will Ockenden said: ‘Not many people know Revolution creates its own Vodka infusions – we are aiming to raise awareness of this.’

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