Ex-Torex chair in crisis comms hire

Chris Moore, the former chairman of troubled Torex Retail, has turned to agency help as his former company is investigated by the Serious Fraud Office.

The PR Office founder Shimon Cohen was drafted in last Friday under the advice of Moore’s aides.

Cohen described his role as ‘media relations’ but would not comment further.

Moore left Torex Retail – which is also under investigation by the Financial Services Authority and the London Stock Exchange – a day after the SFO said it had started investigations into the company.

The investigation also saw the IT firm’s chief executive Neil Mitchell step aside.

Citigate Dewe Rogerson is advising Torex. Its account team is headed by director Ginny Pullbrook.

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