Resonate snares Tiscali TV brief

Tiscali TV, a potential rival to Virgin Media, is using Resonate to raise awareness of its internet TV service.

Resonate was appointed after a competitive pitch. It will promote the web TV offering with a roadshow, visiting cities including Leeds and Liverpool.

The agency’s creative director, Gavin Lewis, leads the account, having formerly worked on Resonate’s brief with on-demand service HomeChoice (PRWeek, 8 July 2005).

HomeChoice was bought last August by Tiscali, with Tiscali TV forming a large part of the fruits of that purchase.

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