Edelman.com leads agency web ranking

Edelman's website is the most-viewed PR consultancy website, according to an authoritative web monitor.

According to Alexa.com, Edelman.com is the 60,156th most-viewed site on the net. Burson-Marsteller’s site, in 126,237th, is the next most popular, followed by those of Hill & Knowlton and Weber Shandwick.

Edelman’s site entered the top 20,000 last October after the agency’s involvement in fake blog ‘Wal-Marting Across America’ (PRWeek, 20 October 2006).

The world’s biggest PR agencies inevitably get the most website hits, according to Alexa.com, but some smaller agencies seem to punch above their weight. For example, US firm Connors Communications is in 85,815th place, making it one of the most-visited agency websites worldwide.

Among UK consultancies, Bell Pottinger, Financial Dynamics and Fishburn Hedges are grouped reasonably closely, but the poorest relative performance is that of Freud Communications.

Freud.com, in 4,298,847th, is behind the website of Inverness Caledonian Thistle supporters (1,377,129th) and the fan site of Shakin’ Stevens (2,832,282th).

The CIPR is ranked 586,783th, putting it inside the top 25 most-viewed PR websites in the world.

Bizarrely, entering Frank PR’s details into Alexa results in information concerning the Independent Doctors Forum.

TOP TEN AGENCY WEBSITES
Ranking
PR consultancy
Alexa ranking Top 150*
    
01. Edelman 60,156
06
02. Burson-Marsteller
126,237
08
03. Hill & Knowlton 173,232 04
04. Weber Shandwick
195,287
02
05. Ketchum 272,848
09
06. Citigate Dewe Rogerson
832,258 05
07. Financial Dynamics 960,860 03
08. Bell Pottinger
1,662,666
01
09. Fishburn Hedges
1,687,527
07
10. Freud Communication 4,298,847
10
    

Source: Alexa.com

*PRWeek’s Top 150 ranking, 2006

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