Eidos Interactive brings in start-up consultancy

Entertainment software firm Eidos Interactive, which produces games for mobile phones and PCs, has taken on a start-up agency called Naked Ape PR.

Technological advances in the past year, including more sophisticated handsets, have improved the quality of games available for mobile phones, and the medium is earmarked as a significant potential growth area for the games industry.

Forthcoming mobile games from Eidos include Tomb Raider: Legend – the fourth Tomb Raider game to be released on mobile and the first 3D version.

Naked Ape PR, appointed without a pitch, was set up last August by ex-Cancan Communications account director Jools Moore.

Eidos’s other agencies – Indigo Pearl for most console games, and Citigate Dewe Rogerson for Championship Manager – are unaffected.

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