Former Rolls-Royce man in Yorks transport role

Ex-Rolls-Royce head of communications Martin Nield has joined the South Yorkshire Passenger Transport Executive.

As media manager, the organisation’s top PR post, he oversees a team of 12. He replaces Craig Taylor who joined quarrying company Ennstone after three years with the PTE.

Nield oversees media relations, internal communications, design and reprographics, and reports to head of HR and comms Dawn Madin.

The PTE is charged with encouraging more people to use public transport. It recently renovated Sheffield railway station and constructed the £23m Barnsley Transport Interchange.

Other projects include the development of ‘YourNextBus’ – a real-time public information system available on the net and via SMS.

‘The number of people using buses in the region has been in decline for some time, so we are looking at ways of improving bus services,’ said Nield.

He added that the decline in bus use in the region was due to a combination of factors, including increased car use, the growing cost of public transport and relocation of workforces away from former industrial areas.

Part of his remit will be to negotiate services and fares with transport operators.

Nield spent 23 years at Rolls-Royce – latterly as head of comms.

He left in 2005 and has since worked as a freelance comms consultant for the East Midlands Development Agency and RAC Auto Windscreens.

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