FD on alert in Fortis review

Brussels/London: Fortis is in the midst of an agency review that could see the Belgian-Dutch banking and insurance group end its two-year relationship with Financial Dynamics.

PRWeek understands the new brief is larger than the one handed to FD two years ago, when it was hired to target UK analysts, invest­ors and financial media (PRWeek, 22 January 2005).

‘We’re looking for one main PR support for all of our activities in the UK market,’ said Fortis director of corpor­ate communications Wil­­fried Remans.

Many of the City’s big comms players have been sounded out for the brief, according to a source. FD declined to comment.

The main business of Fortis in the UK is insurance.

The company provides a range of personal and small-package commercial insurance products.

Fortis last year poached Visa’s head of marketing strategy and comms to oversee a consumer campaign and act as corporate comms head (PRWeek, 13 Jan 2006). Adrian Martorana joined as general manager of comms, replacing Eric Bouw­mee-ster, who has become CSR general manager.

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