Bradley is honoured in his homeland

Tony Bradley, the proud Geordie who was CIPR president last year, can't seem to stop racking up awards and tributes.

The sheriff of his home city Newcastle hosted a civic reception in mid-January to acknowledge Bradley's contribution to the North-East PR scene.

And at last week's 2006/07 CIPR PRide Awards for North-East England last Thursday he bounded on stage to receive a surprise Special Achievement Award in recognition of his presidential stint.

PRWeek headed over to Bradley's table later on during the evening to reminisce about his past 12 months, which (as regular Diary readers will recall) he spent much of globetrotting.

Brasilia, he recalls, was like 'Milton Keynes with mosquitoes', while Shanghai was 'unbelievable, it's overtly commercialised yet also communist'.

Fully aware, however, that Lionel Zetter has now taken over his presidential reins at the CIPR, Bradley was heard later reflecting on his way to the bar: 'It's back to reality for me now...'

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