GH plans to run an ‘aggressive’ press office and promote the Expedia brand to ‘high-end individuals’.
A competitive pitch process saw ten agencies whittled down to five, including Red.
Expedia was once the darling of the online travel industry but visitor numbers continue to fall as hotels and airlines increasingly use their own online portals to sell their services.
GH reports to Expedia PR manager Caroline Hook, who joined from TUI Thomson last year (PRWeek, 13 October 2006).
Last summer, Expedia unveiled a £2m marketing campaign and a new-look website.