Media Trust guide focuses on youth

The Media Trust has launched an interactive guide for charities looking to reach young people.

‘Communication for the next generation’ is a free 185-page interactive guide with ‘practical tips and straight-talking advice’. It covers communication channels such as networking websites.

The trust offers media ­advice to charities and hopes the guide will help the sector build brand loyalty among young people.

Contributors include Hel­ena Bloomer from Weber Shandwick’s consumer marketing arm SLAM, Nuts senior writer Pete Cashmore and Heat editor Mark Frith. They also include MySpace Europe SV-P of marketing and content Jamie Kantrowitz, Metro editor Kenny Campbell, and Trouble and Challenge channel controller Celia Taylor.

The guide is published on mediatrust.org/youthmedia.

ALSO... The Media Trust has teamed up with the Cabinet Office and Geronimo Communications to run a volunteer workshop day aimed at small London charities.

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