Geronimo retains hold of National Lottery brief

Geronimo Communications has fought off three agencies to keep hold of its lucrative National Lottery Promotions Unit account.

The business – thought to be worth around £250,000 – was reviewed over the Christmas period by former Band & Brown Communications board director Lisa Quinn.

She joined the NLPU as a director last year (PRWeek, 4 August 2006).

Quinn said the NLPU’s two main ‘creative vehicles’ – the National Lottery Awards and National Lottery Day – from this year will be held on separate days.

‘The awards have been working well but need to be more accessible to the consumer,’ she said. ‘Geronimo came up with a great idea to run a longer campaign over several weeks in the summer.’

On the reason for the review, Quinn said: ‘Being from the agency side, I didn’t know what other agencies could offer. I also wanted to write a new comms brief for good practice.’

Geronimo had worked with the unit for two years previously (PRWeek, 22 April 2005). It is not known which other agencies pitched for the business, but Quinn said her former agency did not take part. ‘I have got so many friends at B&B that it would have been quite difficult,’ she said.

The pitch panel com-prised representatives from the Department for Culture, Media and Sport, lottery operator Camelot, and bodies such as The Arts Council for England.

Geronimo’s new brief will span two years, with the option of extending it for a further year.

NLPU was set up in 2003 to publicise the lottery’s support of good causes. The receivers of grants range from Olympic athletes to charitable groups.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.