What the papers say: Tesco wins praise for green pledge

While some questioned the motives behind SirTerry Leahy’s new environmental strategy for Tesco, few misunderstood the signific­ance of the retailer’s pledge. ­

‘Tesco invests £500m to ­create “green consumer ­revolution”’ (The Belfast Telegraph, 19 Jan).

Better, perhaps, that Tesco’s green initiatives were based on sound business interests and recognition of consumer demand.

As The Sunday Times noted: ‘Green pays. Green brings in customers’ (21 Jan).

Even the environmental lobby gave a cautious welcome to Leahy’s announcement. Greenpeace’s John Sauven called Tesco’s measures ‘a step in the right direction’ (The Guardian, 19 January).

Meanwhile, Marks & Spencer’s earlier eco-strategy announcement and pledge to become carbon-neutral by 2012 gained the support of WWF and Greenpeace.

‘This is big stuff,’ asserted Peter Madden of ­Forum for the Future (The Independent, 21 January).

Tesco’s announcement was so ‘astonishing, wonderful and ­disorientating’ that The Guardian’s George Monbiot asked:

‘If Tesco and ­Wal-Mart are friends of the earth, are there any enemies left?’ (23 January).

Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow .

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