Edelman to handle Creative consumer campaign

Creative Labs, best known for its mp3 players, has brought in Edelman to handle its UK PR.

Edelman won the business after what is believed to have been a four-way pitch against three other large global agencies.

The campaign will seek to ­promote Creative’s consumer entertainment and IT products.

As well as targeting ‘traditional’ media, the agency is to embark on a campaign targeting ‘online influencers’, something it offered surplus to Creative’s initial brief.

Creative was previously promoted by six-year incumbent Prodigy Communications, which closed last autumn (PRWeek, 13 October 2006).

Nicole Harvey, international V-P of Edelman’s digital entertainment rights and tech practice for Europe, is heading the account in London, reporting to Creative UK marketing manager John Moseley.

Creative was founded in Singapore in 1981 and employs more than 5,000 people worldwide.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.