Palocci joins as senior partner to launch the Milan bureau in February. He was Unicredit head of corporate communications and institutional studies.
Prior to Unicredit he worked for financial newspaper Il Sole 24 Ore in New York and Rome as deputy bureau chief. He was formerly comms director for the lower house of the Italian Parliament.
Brunswick is also planning to open an office in Dubai this year, following in the footsteps of Buchanan (PRWeek, 2 November 2006) and Financial Dynamics (PRWeek, 2 June 2006).