Publicasity bags Travis Perkins job

DIY supplier Travis Perkins has brought in an agency to consolidate its position in the trade market and take adv­antage of a pre-2012 Olympics building boom.

Publicasity bagged the B2B and consumer account, which PRWeek believes is  worth around £150,000 annually, after a pitch against three other agencies.

The agency reports to Travis Perkins trade marketing director Linda Doughty.

The company has fared well against a backdrop of declining DIY sales – in 2005 the firm bought 176 Wickes stores from rival Focus Do It All for £950m.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.