HSD to plug sales-reps' training programme

HSD Communications is handling the launch campaign for an ‘interactive' computer-based staff training programme being targeted at pharma sales reps.

The Hertfordshire-based agency has landed a six-month contract to promote the programme - Achiiver - which has been designed by Hampshire-based start-up Achiive.

Agency MD Lesley Scott reports to Achiive MD Lorraine Willis on the brief.
The Achiiver programme motivates people by ‘equipping sales forces with the skills they need to succeed', said Scott.
Scott also advised Willis when the latter worked at pharma company Parke-Davis in the early 1990s.
Achiive has just three full-time staff and relies on a network of around 15 part-time training staff.
An undisclosed pharma company has used Achiiver with success in Monaco and Bangkok, said Scott.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Interpublic PR group claims double-digit growth in Q1 revenues

Interpublic PR group claims double-digit growth in Q1 revenues

Interpublic Group's PR agency unit saw double-digit revenue growth in the first quarter of 2014, according to Weber Shandwick CEO Andy Polansky.

Max Clifford trial jury sent home after fourth day of deliberations

Max Clifford trial jury sent home after fourth day of deliberations

The jury in the trial of celebrity publicist Max Clifford has been sent home to reconvene tomorrow for further deliberations about its verdicts on 11 charges of indecent assault.

Omnicom turns in 1.2 per cent growth in Q1 PR revenues

Ketchum parent group Omnicom has reported 1.2 per cent organic revenue growth at its PR division for the first quarter of 2014.

British Airways retains Grayling for Europe and Asia

British Airways retains Grayling for Europe and Asia

British Airways has reappointed Grayling as its retained PR agency for 39 European and Asia-Pacific markets following a competitive pitch.