The CIPR code applies only to members - people who join the CIPR because they want to be accountable and to be seen to be accountable. They want their high professional standards recognised. It's what sets them apart from non-members.
The amendment to the code allows the institute to be more proactive in investigating public allegations of malpractice by a member. It will allow us to root out malpractice. It will also help us to clear a member's name if the allegations are proved to be unfounded.
Colin Farrington, director-general, Chartered Institute of Public Relations.