York uses Brahm to lure winter tourists

York Tourism Bureau has brought in Leeds agency Brahm to help ­attract tourists and shoppers through the winter.

Its first agency hire, the bureau wants to reaffirm York's position as a cultural centre. It held pitches for the brief three weeks ago.

The ‘see York in a different light' campaign plugs a number of events and attractions, and positions the city as an ideal destination for a short break. It also seeks to literally brighten up the town centre to help attract residents and visitors on dark evenings.

‘We are promoting a number of digital light installations around the city including on the York Minster itself. This breathes life into the city's historic urban ­environment, especially in the evenings,' said Brahm account ­executive Nina Hands.

The brief also covers promotion of music festival York Live next month and a jazz-themed festival next year.

A press release designed to look like a kaleidoscope will invite national culture and feature writers to the city to ‘see York in a different light'.

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