Anyone fancy a pint of camel's milk?

The world's first flavoured camel's milk - branded Camelicious - is going down a storm in Dubai, thanks in part to coverage bagged by Cyprus-based agency Action Global Communications.

The drink is available in date and saffron flavours, and is produced by The Emirates Industry for Camel Milk & Products (EICMP).

A sampling campaign has been striving to combat the unfortunate 'misperception' that drinking camel milk makes people sick, and is even championing its health benefits (which include, apparently, reducing cholesterol and boosting the immune system).

Cyprus-based Action Global chief Tony Christodoulou assures us that the milk is 'delicious' with a flavour similar to cow's milk but 'with a tangy taste'.

What's more, he even asserts: 'Half a litre a day gives you your recommended dose of vitamin C.'

EU approval willing, there is a strong possibility that the EICMP's dromedary juice will be on sale in the UK late next year.

Diary can't wait.

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