'Homogeneous' PROs leave me staggered

Congratulations on your recent PRWeek Awards 2006 supplement (27 Oct), although flicking through its pages did depress me on one count.

Leaving aside the cute Taylor Herring collie dog, the group and individual photographs did present a staggeringly homogeneous set of PR people.

To be in PR these days you appear very likely to be young, white, female, blonde and dressed in black. There is nothing wrong with individuals who meet this description, of course, but wouldn't some more variety be healthy?

I seem to encounter lawyers, accountants, IT people and other professionals in a variety of shapes and sizes, of differing age, gender and ethnicity.

It seems ironic that the PR industry, of all industries, seems to so badly reflect the diverse public it serves.

Joanne Milroy, partner, Eloqui.

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