My Best Hire - Mars Webb

Miki Lentin, director of Communique PR's London office, on the 'unforgettable' Mars Webb.

'A truly inspired, passionate and memorable PR practitioner, Mars is one in a million. She joined Ketchum - where I was working then - as an account director in late 2001, and her contacts, creativity and knowledge enabled us to get great results.

'She left Ketchum in 2003 and set up on a freelance basis.

'I employed her again as a freelancer at Communique PR and her first project was to activate a brilliant influencer campaign for one of our clients. Her fresh thinking, ideas and sheer tenacity made Mars a joy to work with. Eating plates full of cheese with journalists at La Fromagerie will be one of my abiding memories of her.

'Her passion for food almost matches her passion for PR and we would have loved to keep her.'

Mars Webb is now a freelancer.

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